In Jamaica, where track and field stars like Usain Bolt (eight-time gold medalist) and Elaine Thompson-Herah (five-time gold medalist) captured national glory at the Summer Olympics, children grow up wanting to emulate their heroes.

But for every Bolt or Thompson-Herah, thousands of aspiring track and field athletes will never qualify for the Olympics. For them, they compete because they love their sport, not because they envision winning a gold medal.

Recognizing the important role support systems play in the development of teenagers into adults, a team of three students in the built a holistic vision for supporting elite youth athletes in Jamaica during the Grand Final of the fifth annual in Lausanne, Switzerland.

“Our focus was on preparing these students for a future outside of athletics. We wanted to give them the support they needed to succeed where they were at, but also to experience success once they’re done competing,” says Cooper Feldstein ’28, a sport management major.

The Falk students were invited to compete in the undergraduate event at the Grand Final after claiming first place in the semifinals back in December. , assistant teaching professor of sport management, served as the group’s advisor throughout the process.

Helping Athletes Feel Heard and Supported

At the Olympic Museum, Feldstein, Noah Bair ’28 and Angel Rooks Orton ’28 applied the lessons learned through their Falk College classes and presented their solution to a contemporary challenge in sports management.

The group selected Jamaica because of the country’s recognizable brand and success on the global stage, but also because of the national pride its citizens derive from the sport, and because of how many children take up sprinting.

To learn more about Jamaica’s youth track and field landscape, focusing on athletes ages 15 to 18, the students interviewed former Jamaican sprinter Kemardo Tyrell, now an assistant professor of research at Temple University’s School of Sport, Tourism and Hospitality Management. Tyrell spoke to the unique pressures facing Jamaica’s youth athletes.

The group focused on increasing athlete retention (especially among girls), improving academic success and programming, enhancing sport participation and addressing growing mental health challenges.

Knowing most won’t make a successful career in athletics, the Falk team “wanted to help ensure that these elite athletes feel heard and are protected while they are committed to their sport,” Bair says.

“We wanted to look at what the path of a youth athlete looks like, not only in terms of athletic success and accomplishments, but in their academics and their life outside of track,” says Bair, a sport analytics major. “What we found was there are wide gaps in how well students can build a sustainable and enjoyable career in athletics.”

Prioritizing Mental Health and Well-Being

Their research into the trends among Jamaica’s youth track and field competitors showed that if an athlete didn’t develop a positive mindset from an early age, they wouldn’t be able to handle the pressure of competing at the highest level.

“We needed to understand how we could provide them with the stability that they would need to perform to the level that they can actually get to, with how much pressure these kids are facing every day,” Feldstein says.

As one of their cornerstones, the team proposed developing an app as an all-encompassing support system, serving as a communication tool between coaches and their athletes.

Wanting athletes to stay present and in the moment while balancing academics with athletics, the trio came up with weekly mental wellness check-ins where the youths could discuss what’s on their mind.

“These elite athletes are facing a ton of pressure to succeed,” says Rooks Orton, a sport management major. “There are needs we’re trying to meet in Jamaica, and the app can help athletes stay in their program longer, enjoy their sport more and build habits to be successful in sports and in life.”

Leveling the Playing Field

According to research conducted by the group, once a female athlete turns 13, the chances of her quitting her sport are two times greater than those of her male counterparts.

“These females often get discouraged from competing because there isn’t a great support system in place, and because, for many girls, they don’t have examples of successful female athletes to look up to,” Rooks Orton says. “With the app, girls can ask questions, learn from successful women athletes and get the support they need to stay in sports at a high level.”

While the Orange trio didn’t win the Grand Final, the lessons learned from this global experience will stay with them as they prepare for a career in sports.

“This has been a formative experience,” Feldstein says. “The opportunity to work on this high-level professional project will prepare us for the future.”

“It was an honor representing Falk College and Syracuse on the world stage,” Bair says. “We put our best foot forward thanks to the incredible work we’re doing at Falk.”

Rooks Orton agrees. “It’s cool to be in a position where we’re constantly learning about the industry,” she says.

This experience was made possible by the generosity of Jeff and Andrea Lomasky, whose son, Marc Lomasky ’12, is an alumnus of the sport management program.

The in the raised $76,540 for at its 21st Annual Charity Sports Auction. The ceremonial check was presented to Golisano officials Jan. 13 before the Orange men’s basketball game at the JMA Wireless Dome.

During the Syracuse men’s basketball game on Nov. 18, supporters purchased items and placed bids on sports memorabilia, electronics, jewelry, gift baskets, experiences and trips, among other items. In addition to the in-person event, an online auction ran through Nov. 23, allowing supporters to bid on hundreds of items.

served as Title Sponsor for the 2025 auction.

Proceeds from this year’s Charity Sports Auction benefited the Upstate Pediatric and Adolescent Center (UPAC) at the . UPAC is a full-service pediatric and adolescent primary care clinic that provides well-child care, adolescent medicine, foster care support through its ENHANCE program, behavioral health integration, immunizations, and other family-centered services to children, adolescents and young adults.

“At Upstate Pediatric and Adolescent Center, we take care of 11,000 patients from 25,000 visits every year,” says UPAC Director Dr. Steven Blatt. “These are children and families like every other family in the community, but often with economic or logistical challenges in their life. We at UPAC have done many things to help them, but the money the students have raised will help with the extras.”

The auction donation will create a Sport Management Club of Syracuse University Endowment in honor of Blatt and is being highlighted by recognition at the playground at , and naming in the UPAC elevator lobby on the fourth floor of the Nappi Wellness Institute.

“We are incredibly grateful to the Falk College Sport Management Club for their extraordinary generosity and commitment to Upstate Golisano Children’s Hospital,” says Dave Bartell, assistant vice president of development for The Upstate Foundation. “Through their leadership, dedication and passion for service, these students are making a meaningful difference for the children and families served by the Upstate Pediatric and Adolescent Center, and we are honored to partner with them in this important work.”

The Sport Management Club is a student-run organization. Since its founding in 2004, the club has raised more than $849,000 for local charities.

Previous beneficiaries of the club’s annual charity auction include Boys & Girls Clubs, the Ronald McDonald House Charities of CNY, the Central New York SPCA, Upstate Cancer Center, Special Olympics New York, Food Bank of CNY, the Salvation Army, Rescue Mission Alliance, American Diabetes Association, Make A Wish CNY, Meals on Wheels, the Jim and Juli Boeheim Foundation, McMahon/Ryan Child Advocacy Center, Vera House and Tillie’s Touch.

Over the years, the club has contributed more than $125,000 to , a 501(c)(3) not-for-profit corporation. Notable gifts include $20,000 to Upstate Golisano Children’s Hospital in 2009–10 and $30,444 to the Upstate Cancer Center in 2011–12.

“Students from the Sport Management Club, for the past 20 years, have done what I think is one of the most important activities you will do, not only in college but in your life, and that’s making efforts to help people in your community,” Blatt says.

The Sport Management Club meets weekly during the academic year. For more information about the annual charity auction, visit , , or the .

Story by James Stickel

Two students in the , Kate Bradley ’26 and Jake Stoll ’26, were recently honored as recipients of the 14th annual at the 2025 Michigan Sport Business Conference (MSBC).

, which took place Oct. 17-18 at the University of Michigan School of Kinesiology, is recognized as one of the nation’s leading gatherings for students and professionals in the sport industry. Launched in 2013, the BIG Initiative Award is an annual honor recognizing outstanding student leaders across the United States who have achieved an exceptional level of success and demonstrated immense potential in sports business. The five winners, who were selected from top applicants across the country, attended the conference and an awards reception, gaining valuable, high-level networking access with industry professionals.

“I am so thankful to have attended the Michigan Sport Business Conference as a BIG Initiative Award winner,” Bradley says. “It was such a unique and meaningful opportunity to not only network with industry professionals but also to listen and learn from an incredible lineup of speakers and panels covering a wide range of topics across the sports industry.”

Bradley, a senior sport management major with a minor in emerging sport enterprises, was selected for her diverse experience. She has held internships with several organizations, including Wasserman, the Premier Lacrosse League and ISlide, where she gained valuable experience in brand strategy, partnerships and event marketing. On campus, Bradley has demonstrated consistent leadership and commitment. She served as the public relations chair for the record-breaking 20th Annual Charity Sports Auction, vice president of community service for the Sport Management Club and communications chair for the Women in Sports and Events Club.

Stoll is a senior pursuing a bachelor of science degree in sport management with a business minor. He was recognized for gaining hands-on experience across multiple sectors of the sport business industry, including internships with the Brooklyn Football Club, Premiere Athlete Agency, TGI Sport and the Orange Bowl Committee. His leadership on campus includes serving as vice president of events for the Syracuse Sport Business Conference and being an active member of ‘Cuse Crew.

“Attending the Michigan Sport Business Conference was an incredible experience,” Stoll says. “I connected and learned from some of the most innovative minds in sports, which reminded me why I fell in love with this industry in the first place. Being selected as a BIG Initiative Award recipient is a true honor. The conference pushed me to think bigger, stay curious and continue building toward a career where I can make a real impact in sports, and I am so grateful I had the opportunity to attend.”

The students spent the day immersed in the conference’s programming, which featured an inspiring lineup of speakers and panels. The honorees and attendees heard from leading figures such as NBA legend Grant Hill, who delivered a keynote address, and entrepreneur and Reddit founder Alexis Ohanian.

The agenda was packed with discussions and structured networking opportunities designed to offer a 360-degree view of the modern sport landscape.

“One of my favorite sessions was the panel on experiential marketing,” Bradley says. “It was fascinating to hear insights from leaders representing brands, properties and agencies, each offering a different perspective on how to create impactful fan experiences. I left feeling inspired and more confident in my path within the sports industry with new ideas and connections.”

Key sessions included a deep dive into the legal field with the panel “Navigating the Field: Becoming a Sports Lawyer in a Law Firm,” presented by Latham & Watkins, and a conversation centered on “Leveraging Athletes as Investors.” The global impact of soccer was explored in the panel “Beyond the Pitch: How World Cup 2026 Could Transform Soccer in America,” which featured representatives from the FIFA World Cup 2026. Attendees also had the opportunity to attend workshops focusing on careers in experiential marketing.

The conference concluded with structured networking and a career fair, giving Bradley and Stoll the opportunity to connect directly with professionals from organizations including the Los Angeles Football Club (LAFC) and FOX Sports.

Elena Randolph ’24 was the previous student from Falk College to receive a BIG Initiative Award in 2022. Randolph is now a team development associate for the NBA’s New Orleans Pelicans.

Former Syracuse men’s basketball coach Jim Boeheim ’66, G’73, who spent 47 years leading his alma mater’s program, has a new title at the University: adjunct professor in the .

Boeheim, alongside David B. Falk Emeritus Professor , is teaching the sport management class From the Bench to the Boardroom: Lessons in Leadership.

The class provides a comprehensive overview of the leadership process, daily operations and working relationships found in every corporate or business setting. Students are studying leadership using professional and intercollegiate sport as a means to better understand the process of building team chemistry, discipline and goal-setting.

Prominent guests so far this semester have included another Hall of Fame basketball coach Mike Krzyzewski, Southeastern Conference commissioner Greg Sankey and Heather Lyke, special advisor to the chancellor and athletic director at Syracuse.

In the above video, Coach Boeheim discusses this new chapter in his career and students share their impressions of “Professor Boeheim.”

Video captured, edited and produced by Amy Manley, senior multimedia producer

Justy Carruthers ’25 was so impressed with the sport management program in the that she moved across the country from San Diego to enroll here.

But after just one day in her first sport management class, she was ready to fly back to the West Coast.

Carruthers met with her instructor, Associate Professor , following the class and told her, “I don’t think this is meant for me.” When Pauline asked why, Carruthers said, “Because all of the boys in the class are spitting out facts left and right and I have no idea what they’re talking about.”

But Pauline, who worked in collegiate athletics before joining Syracuse University, saw the same potential in Carruthers that Syracuse football coach would see two years later. Pauline encouraged Carruthers to keep an open mind and understand that she didn’t need to know stats, she needed to display “grit and hustle.”

“She came up to me after every single class and really made her presence known and to work in football, you have to have that presence, right?” Pauline says. “You have to be passionate and motivated and not afraid to speak up. That’s what has set her apart all along.”

With the help of Pauline’s professional network, Carruthers spent two years as an intern with the American Hockey League’s Syracuse Crunch, and the Crunch helped her land a summer internship with the AHL’s San Diego Gulls. She was working as an intern for the Syracuse football team when Brown was hired in November 2023, and 10 months later, Brown appointed Carruthers as the youngest director of on-campus recruiting at a Power 4 school–and she was just starting her senior year.

Thanks to a whirlwind recruiting class that Brown assembled and Carruthers helped procure, the 2024 Orange enjoyed one of the greatest seasons in program history with a 10-3 record and three wins over top-25 teams.

“She’s a major part of our program, and the success we had our first year, we wouldn’t have had it without her,” Brown says. “We wouldn’t be where we are in the recruiting rankings without Justy.”

‘From 0 to 100’

So, how did Carruthers get from being a student intern to this integral role? , who supervises Carruthers as Syracuse’s senior athletic director for football operations, says Carruthers personifies Brown’s culture of D.A.R.T.: She is Detailed, Accountable, Relentless and Tough.

“It’s not the easiest world to work in, college athletics, and especially Power 4 football (made up of the most influential conferences),” says Kelly, who joined Brown’s staff in March 2024. “But she’s got a confidence about her that really stuck out to me. And she’s been an asset to us ever since I’ve been here.”

When Brown was hired, recruiting “went from 0 to 100,” Carruthers says, and she and another Falk College intern, Cami Pasqualoni ’24, put their recruiting ideas in a binder for Brown to consider and eventually implement.

“It was nuts,” Carruthers says, “but it taught me so much about myself because our coaches would call me at 1 or 2 in the morning and say, ‘I need a kid here by 8 a.m.,’ and I’d have to figure that one out.”

One of those recruits was quarterback Kyle McCord, who was transferring from Ohio State. Carruthers received a call from the player personnel department at around 2:30 a.m. saying that Kyle McCord’s father was on the phone and they needed to get McCord here as soon as possible.

Carruthers made all the arrangements for his visit, including a last-minute change after his initial flight was grounded. McCord eventually chose Syracuse, and he set a Syracuse record and led the NCAA with 4,779 passing yards.

‘Works Itself Out’

Following Syracuse’s win over Georgia Tech last September, Brown offered Carruthers the full-time job as director of on-campus recruiting and then called her parents to make sure they were comfortable with their daughter working full-time while completing her degree. Carruthers didn’t accept the job at first because she was concerned about juggling work and academics, but in the end she decided—much like she did after her first class as a first-year student—to embrace the challenge.

“I flooded my schedule in my freshman and sophomore years and I’m so happy I did because my junior and senior years were a little bit lighter,” Carruthers says. “And with the teachers I had like (Associate Teaching Professor) , they gave me so much support and grace in the classroom.”

Carruthers’ day-to-day duties depend on the time of year as the on-campus recruiting calendar varies throughout the year. But recruits can attend games at any time, and Carruthers plans all aspects of their visits, from flights to rental cars to hotels and even monitoring traffic patterns to ensure they arrive to campus on time. Brown says Carruthers is the most organized person he knows, and he says a recruit’s visit “just always works itself out the right way.”

It’s remarkable to think that Carruthers, who as a first-year student wasn’t sure if she could cut it at Syracuse, is now an integral part of what college football experts call one of the most efficient recruiting machines in the country. Football is a results-oriented business, and Brown clearly favors Carruthers’ results over her age.

“I think this has been something that’s not only shaped me but also shaped the program,” Carruthers says. “A lot of our coaches say they learn something new from me every day. They always say, ‘I want my daughter to be like you when she’s older because they joke that I don’t put up with anything.’”

The earliest memories  has involve playing sports and watching the golden age of Big East Conference basketball with stars like Patrick Ewing, Chris Mullin and Syracuse University star Pearl Washington.

Now, as a father of two children who play youth sports, Tainsky says the “anchor events” in their household revolve around his children’s games and practices, and the sports they watch together on TV. Tainsky built his research career around the idea that sports bring people together, and that’s the focus and sensibility he’s bringing to the as its new senior associate dean of faculty affairs and academic operations.

“It’s the same feeling I hope to experience very shortly at the (JMA Wireless) Dome,” Tainsky says. “Being able to come together and root, root, root for the home team with the family was a salient experience for me as I grew up and became an athlete. Then, as a soon-retired athlete, it evolved from me competing to being one of the people either coaching or analyzing what’s going on for others to do their best to compete at the highest level.”

Tainsky, who started at Falk College on July 1, was previously a professor of management and Director of Sport and Entertainment Management at Wayne State University in Detroit, Michigan, where he was awarded Mike Ilitch School of Business awards for innovative teaching and excellence in research. He’s currently editor in chief of the , the official research journal of the (NASSM) and he has co-authored over 50 journal articles, becoming a NASSM Research Fellow in 2015.

At the core of Tainsky’s research are the decisions made by high-level sports managers and how they impact both organizational performance and the collective well-being of fans.

“Scott’s research interests–economics of sports leagues and teams, player performance analytics, and corporate social responsibility in national and international sports leagues–align perfectly with our vision for creating the nation’s premier College of Sport,” says Falk College Dean Jeremy Jordan. With programs in esports, exercise science, nutrition, sport analytics and sport management, the Falk College of Sport launched July 1 as the on a high-research activity campus (R1) to focus on sport through a holistic academic lens.

We connected with Tainsky to learn more about his research and how it will impact the College of Sport.

How did you develop an interest in studying the impact of sport?

My curiosity about the world and trying to incorporate that into my daily life. Being able to better the community that I’m a part of is ingrained by the fact that I grew up in a house where my father (Dr. Michael Tainsky) was a researcher—in his case he was trying to cure cancer and improve people’s lives that way.

Mine was much more social. As a social scientist, I have noticed the way sport can be such a valuable part of people’s lives. My first memory was watching Big East basketball, and I liked math. I try to bring those two worlds together to create the best social experiences for the greatest number of people possible.

One of the College of Sport’s areas of excellence is community sport and wellness, or as Dean Jordan also calls it, “sport for good.” How does your research fit with the uplifting power of sport?

The intellectual side of that is no one has to do sport; it’s an elective part of our lives. Since so many are choosing to spend so much of our attention on this leisure activity, it’s an incredible opportunity to see what people truly value. At the same time, we can provide leadership in utilizing that to help create the most good in the community.

We’re here to help round out that part of their choice, to provide the right amount of sport, marketed and delivered in a way that’s consumable and made more efficient, where the product is better and where the athletes are more informed.

Is there a specific theme throughout your research?

If there’s a theme to my research, it’s this idea of positive externalities, and that’s a very technical term of what is being produced can produce additional good captured by others. So, for example, in that I did with (Sport Analytics Professor) , we look at how the hotel industry is impacted by college football games. It’s not like Marriot or Hilton does anything different to be able to raise their rates or increase their occupancy rates on home football games. It happens because there’s so much excitement around sport; so much interest in being a part of that experience. So, in that case, we’re looking to quantify the externalities produced by football games.

There are other ways this presents in terms of viewership. When I follow Syracuse basketball and Syracuse basketball is having a good year, you would think that because we only have so much leisure time and I’m watching more of the Orange, it might take away the amount I choose to watch other basketball teams. But in fact, the opposite is true. As I become more deeply connected to Syracuse basketball, I’m actually more interested in some of the rival teams we’re competing against. So, we’re looking for those externalities, quantifying those externalities, and then helping round out the experience with the understanding that those things that may be counterintuitive are in play. How do we capitalize on this knowledge to produce the most good?

What are your impressions of the Falk College of Sport and what it can become?

Falk College and Syracuse University have recognized that there are four legs of the stool, and you can’t get any balance unless all four of them are functioning and working together. You can’t create athletes and have competition at the highest level without understanding the exercise science portion and the nutrition portion of sport. You can’t produce teams and individuals functioning at their highest level without sport management and sport analytics. You can’t appreciate the whole of it unless all of those pieces are talking with one another…and there is not one other place that’s doing what’s happening right now at Falk College. It’s 100 percent the reason I wanted to be a part of this project.

What drew me to Falk College was this vision of what can be if we bring together these disciplines that are often times separated and siloed. It’s such a welcome idea that I expect us to be doing incredible things quickly because of all the support I’m seeing and all of the buy-in for what we’re doing from so many different, important pieces of this puzzle.