Impact Players: Sport Analytics Students Help Influence UFL Rules and Strategy
When seven students from the Department of Sport Analytics in the 聽 started working for the (UFL) this past winter, league officials explained the kind of data they had available and asked the students to pitch their ideas on how to use it.
One dataset tracked quarterback completion probability, and two students, Austin Ambler and Danny Baris, pitched a metric to quantify quarterback decision-making. They call it a 鈥淨B Decision Score,鈥 and it determines if a quarterback made the right passing decision based on the predicted EPA (expected points added) of each receiver on the play.
The UFL officials overseeing the sport analytics students鈥擮perations Manager , Senior Vice President of Technology and Vice President of Football Technology 鈥攚ondered if such a model was possible, but gave Ambler and Baris the go-ahead to try.
鈥淎 week later they came back and gave us a first run-through, and we were like, wow, this is impressive,鈥 Kilmeade says. 鈥淚n our minds this was going to take the whole season. It took a week.鈥
Throughout the 2025 UFL season, which ran from March 28 through the championship game on June 14, the seven sport analytics majors鈥擜mbler, Baris, Toby Halpern and Zach Seidel (who are all on schedule to graduate this December), Nolan Bruton 鈥26, Eleanor O’Connor 鈥27 and Johann Perera 鈥25鈥攚orked on several significant projects for the league.
In fact, many of their data analysis models were elevated to the teams and their coaches during the season, and they may eventually find their way to the NFL, which has a strong relationship with the UFL. The leagues often discuss rules innovation, technology and player development.
鈥淭his partnership (with the Falk College of Sport) has exceeded our expectations on the league side, and we鈥檙e looking forward to continuing it with as many students who want to do it,鈥 Kilmeade says. 鈥淭he students have impressed everybody we鈥檝e gotten them in front of.鈥
Invaluable Experience
Kilmeade 鈥18 was a major in Falk College when the started in 2017. He earned a minor in sport analytics, where Department of Sport Analytics Chair was one of his professors and current Director of Corporate Partnerships and External Engagement was his advisor.
He stayed connected with Paul and Riverso throughout his early professional career with the XFL and USFL, which merged to form the UFL. When he was with the XFL, he reached out to Falk College and its about data regarding kickoffs. The students in the club charted games and their analysis led to the new kickoff rule that was first used in the XFL and adopted by the NFL before the 2024 season.

At the UFL, the league has the same issue: Lots of data, but a small staff that can鈥檛 possibly get to it all. So, Kilmeade reached out to Paul and Riverso again and it was a natural fit as UFL President and CEO Russ Brandon is a member of the , and former Syracuse University football star Daryl Johnston is the UFL鈥檚 executive vice president of football operations.
between the UFL and the Sport Analytics program marked the first time an American college or university has worked with the nation鈥檚 premier spring football league.
Paul says the experience the students gained from working with the UFL was 鈥渋mpossible to replicate in the classroom鈥 as the league and students held regular meetings to discuss their projects, shared findings through visualization (charts, graphs, dashboards) and strategized on next steps.
鈥淭he main thing I got from working with the UFL was more experience working with data,鈥 says Baris, who majors in sport analytics and statistics. 鈥淚 also was able to experiment with a few types of models that I had not worked with previously, and I gained experience presenting work to people with a less analytical background.鈥
Game Changers
As Kilmeade says, the students hit the ground running, throwing and kicking. Other examples of their work with the UFL include a point after touchdown conversion (PAT) decision chart, onside kick alternative and game timing.

Ambler, Baris, Bruton, Halpern and Seidel were available to travel to St. Louis for the UFL鈥檚 championship weekend in mid-June. There, they capped their internship experience by staffing the Fan Fest Sportable booth, where fans used the tracking device to measure their throwing skills, and the Tech Suite, where they displayed their work from the season. Kilmeade says film producer and UFL co-owner Dany Garcia was one of the many dignitaries who were impressed by the students鈥 presentation.
鈥淚 was able to do projects with real-world data that were actually used/implemented by the league, and grow my technical skills and abilities by having to learn new techniques in order to accomplish some of the projects,鈥 Ambler says. 鈥淭hese new skills that I learned will be able to be applied to other projects in my future roles throughout my professional career.鈥
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